Smokemart had already emerged as one of the leading retailers in South Australia and was beginning to make its mark on the national stage. By now 80 standalone Smokemart stores were operating across the country, 55 in South Australian supported by an ever-burgeoning network in Victoria, New South Wales and Western Australia. Not content to rest on his laurels, Fred was determined to see even more growth in the Smokemart brand whilst also resisting calls for outside investment, in his own words “It’s what we do, and we do it well".
With a shifting marketplace and customer attitudes the Smokemart brand itself also began to evolve. No longer content being just a specialty tobacconist it expanded its gifts and variety offering and before long the eponymous GiftBox brand began appearing in stores across the country. This broadening of core ranges increased dramatically and soon major brands such as AFL, NRL, Cricket Australia, Jack Daniel’s and Bundaberg, amongst others, could be found adorning the shelves in the newly christened Smokemart & GiftBox.
Smokemart & Giftbox
Mon - Fri 8:30am–5:30pm